Our Journey
LoveAllTennis (TM) is a women-owned and designed American tennis clothing and accessories company focused on vintage inspired tennis designs.
Harvard Business School graduate and tennis enthusiast Kate Davis founded LoveAllTennis (TM) in 2021 after seeing the need for high quality apparel inspired by the aesthetics of vintage sportswear.
In 2024, HBS classmate, tennis partner and friend Reena Russell Nasr joined the company and together they have created a unique interpretation of traditional women's essential tennis items, with a mix of vintage touches and unique fabric combinations.
Retro Chic Meets Modern Performance
Why we love Love all Tennis
Throughout our professional and personal journeys, we realized the need for tennis clothing that not only performs well on the court but also looks chic and feels comfortable all day long.
Tennis uses the language of life. Advantage, service, fault, break, love, the basic elements of tennis are those of everyday existence...
— Andre Agassi
Our History
1980s
Kate's Retro Tennis Style
Kate's Tennis Clinic Style from Seal Harbor Maine sets the tone for a love of red trim and vintage white looks.
2001
How We Met
New students at HBS, Kate and Reena quickly became friends, and bonded over wedding dress designs and options class.
2007
The First Brand
Busy with three children under three, Kate launches her iconic letterpress stationery brand, Pickett's Press.
2010
The Next Generation
Kate and Reena both impart a love of tennis to their young children.
2019
Brand Inspiration
Kate begins to collect vintage tennis dresses but did not like the feeling of the stiff, cotton material. She identified a gap in the market for retro inspired tennis attire using modern performance fabrics.
2021
Love All Tennis Launch
With a limited line of gifts, Kate launches Love All Tennis and trademarks the brand name and logo. She starts working on the apparel line.
2024
Reena joins Love All Tennis
Longtime friend, tennis partner and HBS Classmate, Reena Russell Nasr, also a successful entrepreneur and busy mom of two, joins Love All Tennis.
2024
Apparel Line Launch
With longtime friend and HBS Classmate, Reena Russell Nasr, Kates brings Love All Tennis apparel to market, setting the bar for retro inspired stylish and practical tennis attire.
The Retro Classics
Our favorite Style Icons
