Our History
1980s
Kate's Retro Tennis Style
Kate's Tennis Clinic Style from Seal Harbor Maine sets the tone for a love of red trim and vintage white looks.
2001
How We Met
New students at HBS, Kate and Reena quickly became friends, and bonded over wedding dress designs and options class.
2007
The First Brand
Busy with three children under three, Kate launches her iconic letterpress stationery brand, Pickett's Press.
2010
The Next Generation
Kate and Reena both impart a love of tennis to their young children.
2019
Brand Inspiration
Kate begins to collect vintage tennis dresses but did not like the feeling of the stiff, cotton material. She identified a gap in the market for retro inspired tennis attire using modern performance fabrics.
2021
Love All Tennis Launch
With a limited line of gifts, Kate launches Love All Tennis and trademarks the brand name and logo. She starts working on the apparel line.
2024
Apparel Line Launch
With longtime friend and HBS Classmate, Reena Russell Nasr, Kates bring Love All Tennis apparel to market, setting the bar for retro inspired stylish and practical tennis attire.
Retro Chic Meets Modern Performance
Why we love Love all Tennis
Throughout our professional and personal journeys, we realized the need for tennis clothing that not only performs well on the court but also looks chic and feels comfortable all day long.
The Reena Shirt
The iconic Reena shirt; retro inspired with athletic performance fabric.
The Reena Skirt
Retro Style withe performance materials.
The Kate Dress
The iconic Kate Dress with navy ric rac; the one that started it all.
Our Journey
Love All Tennis is a women-owned and designed American tennis clothing and accessories company focused on vintage inspired tennis designs.
Harvard Business School classmates Kate Davis and Reena Russell Nasr had been playing tennis together for over 2 decades, when they saw the need for high quality products inspired by the aesthetics of vintage sportswear. They founded Love All Tennis as a unique interpretation of traditional womens' essential tennis items, with a mix of vintage touches and unique fabric combinations.
Tennis uses the language of life. Advantage, service, fault, break, love, the basic elements of tennis are those of everyday existence...
— Andre Agassi
The Retro Classics
Our favorite Style Icons
